Content Standards

Statement of Principles:

One Heart Apparel believes in the power of custom apparel and accessories to bring groups and communities together. We want to help our customers create products with designs that are meaningful and unifying, while also recognizing our customers have diverse viewpoints and perspectives, which are reflected in the designs they create.

We use the following standards to balance our customers’ own goals and freedom of expression with the potential impact on others and the general public. We take our role as an expression platform seriously and strive to fulfill it responsibly.

Content Standards:

One Heart Apparel's Content Standards provide guidance for customers in designing custom products. Our Content Standards use a sliding scale from “No” to “Go” to account for the range of potential designs, so we can work with customers to create a design that meets these standards. The descriptions under each category are not meant to be exhaustive, and the ultimate decision on whether or not to approve a design will always rest with our Content Standards team. One Heart Apparel regularly reviews these policies and updates them as appropriate.

NO – Designs That Will Not be Printed:

  • Violate the intellectual property rights of others (see intellectual property policy)
  • Constitute libel or fraud or otherwise violate the law
  • Encourage violence or abuse against groups or individuals—including through dehumanization—with potential violence exceptions for authorized US military activities
  • Depict graphic violence, including self-harm, with potential exceptions for select historical images
  • Constitute or include “hate speech,” i.e., abusive, threatening, or demeaning words, symbols, or images on the basis of race, religion, ethnicity, gender, disability, national origin, or sexual orientation
  • Encourage hatred or harassment of private individuals (as opposed to public figures), no matter the reason
  • Threaten or encourage physical harassment of public figures or their families or depict them in a discriminatory manner
  • Promote, feature, or encourage the use of hard drugs
  • Feature explicit sexual content or nudity of a non-artistic/health/medical nature
  • Include sexually suggestive images or text involving children
  • Encourage animal abuse or cruelty, as typically defined by law
  • Promote, feature, or encourage underage drinking, smoking, or marijuana use
  • Exhibit gross insensitivity to individuals or communities in grief or mourning

CAUTION – Designs That May Not Printed (or may require changes):

  • Include defamatory statements
  • Uses profanity or expresses hatred, anger, or harsh criticism regarding public figures
  • Depicts people as animals (particularly in a way that dehumanizes or encourages violence)
  • Include crass vulgarity, lewd language, or swear words
  • Feature less-explicit sexual content or nudity, including images of an artistic/health/medical nature
  • Have an overtly sexually connotation or tone, including strong sexual innuendo
  • Include violent events, terms, or images, such as historical images of violence
  • Promote, feature or encourage illegal activity
  • Defend an alleged criminal or criminal act
  • Advocate for one party in a pending legal dispute
  • Might cause public anger or harm
  • Include other content that would be offensive to the One Heart Apparel community

GO –  Designs That Will be Printed:

  • Use language and images appropriate for adults and children of all ages
  • Create a sense of community and are not likely to offend individuals or groups
  • Support intellectual property rights by using authorized images and content, including those owned or legally authorized to be used by the customer

Questions About Content Standards & Printed?

If you have any questions about your design, whether it meets our standards for printing or how it may need to be adjusted, please contact us using:

  • Email: